Home > Programming > Amazon product information via Amazon Web Services

Amazon product information via Amazon Web Services

I recently suggested to a client that a good way to increase their sales on Amazon would be to show the Amazon price next to the “Buy from Amazon” link. I figured that there would be a simple, straightforward solution to this. I thought to myself “Amazon will have an API for that; they’ll have useful, up-to-date documentation …”

Nothing in life is as easy as it should be

Nothing in life is as easy as it should be

Well, I’m sure all of their documentation was useful, once, but not much was up-to-date. I ended up spending over an hour reading through various instructions, tutorials and references, before I was able to work out how to produce a simple REST request.

I’m hoping that by sharing my solution with you, you won’t have to go through all the brain-ache I had to endure. Feel free to leave a comment if it helped, or if any of the information didn’t work for you. This is my first how-to post so I welcome any feedback.

The AWS Signed Request Helper

I’m assuming you have an Amazon Web Services account. If not, click the link to get one.

The AWS Signed Request Helper is your friend

After spending what felt like days reading through everything I could find on the subject, everything clicked when I discovered Amazon Web Services’ Signed Request Helper. This useful little tool lets you specify the basic request parameters, and will walk you through the steps required to turn that into a fully functioning signed REST URL. Note that all requests are time-stamped, so you won’t be able to use a URL you made with the Signed Request Helper for longer than about 15 minutes. Here’s a sample session with the Signed Request Helper:

Unsigned URL:


Name-Value Pairs:


Sorted Pairs:




Signed URL:



If you’re unsure about what that all meant, here’s an explanation of each step:

Unsigned URL

The unsigned URL is what you’d use if Amazon had a simple REST API that didn’t require any authentication or signing. We’ve supplied a number of parameters. If you want to know more about these parameters, have a look at Amazon’s documentation on the ItemSearch Operation and the ItemLookup Operation.

Name-Value Pairs

This splits the query string into its constituent parts. You’ll notice that two new parameters have been added: Timestamp and AWSAccessKeyId. Timestamp is a current timestamp, specially-formatted. You’ll be able to find your AWSAccessKeyId when you log into Amazon Web Services.

Sorted Pairs

Now the Name-Value pairs have been sorted in byte order and URL encoded (e.g. + has been changed to %20).


This is the HTTP request representation of the original URL. Note the newlines – these must be included in the string for the next stage to work properly.

Signed URL

This is where the voodoo happens. The String-To-Sign and your AWS secret key are used to create an HMAC-SHA signature. For some more in-depth information on this procedure have a look at Amazon’s description.

HMAC Authentication Process

A sample implementation

Now let’s code it up. I’m going to be using PHP; implementation in other languages is left as an exercise to the reader.

This example will show how to get information on an item from Amazon.co.uk using the AWS API. We will be creating a function that will produce a signed REST URL from an Amazon product code. I’ve borrowed heavily from Amazon’s Introduction to AWS for PHP Developers, which is a useful resource, but with some crucial bits that were out of date.

The first thing to do is place your AWS credentials in a safe place. I usually use a directory called ‘safeinc’ in the parent directory to the web root. Make a file in that directory called aws.conf, as follows:

; AWS credentials
; Access Key Id
access_key = "Your access key"
; Secret Access Key
secret_key = "Your secret key"

Now it’s time to make a PHP file for our function. This function is going to take an ASIN (Amazon Standard Identification Number) and return a URL.

function makeUrl($itemId) {
  //load and parse credentials
  $creds = parse_ini_file($_SERVER["DOCUMENT_ROOT"] . '/../safeinc/aws.conf');
  //set up the base AWS URL. This can be changed to .com if necessary.
  $awsUrl = 'ecs.amazonaws.co.uk';
  $params = array(
          //AWS version date
          'Version' => '2009-03-31',
          //Look up an item by ASIN
          'Operation' => 'ItemLookup',
          //The ASIN
          'ItemId' => strval($itemId),
          //The AWS service being used
          'Service' => 'AWSECommerceService',
          //The timestamp must use this format
          'Timestamp' => gmdate('Y-m-d\TH:i:s.000\Z'),
          //Your Access Key
          'AWSAccessKeyId' => $creds['access_key'],
          //To make sure the response includes the Amazon price use this
          'ResponseGroup' => 'Offers',
          //Get Amazon prices, not third party merchants.
          'Merchant' => 'Amazon'
  //Sort the params array by key
  uksort($params, 'strnatcmp');

We’ve reached the Sorted Pairs stage now, with hopefully no massive surprises. The next step is to produce the String-To-Sign.

  $qstr = '';
  foreach($params as $key => $param) {
    //each key-param combo will produce '&key=param'
    $qstr .= "&{$key}=".rawurlencode($param);
  //Need to remove the initial '&'
  $qstr = substr($qstr, 1);

  //Note the newlines, and lack of '?' before query string
  $stringToSign = "GET\n"
    . $awsUrl . "\n"
    . "/onca/xml\n"
    . $qstr;

The final step is to produce the signature to make the signed URL. We’re going to be using PHP’s hash_hmac function for this.

  //hash_hmac's function signature:
  //string hash_hmac ( string $algo , string $data , string $key [, bool $raw_output = false ] )
  //The last parameter will be the signature, which must be base64-encoded.
  $params['Signature'] = base64_encode(hash_hmac('sha256',

  //Construct the URL
  $req = "http://$awsUrl/onca/xml?" . http_build_query($params);
  return $req;

Well, there you have it

Hopefully that solves your Amazon API woes. It turns out that it’s not really a difficult process, but you have to jump through a lot of hoops to get there. It’s a shame Amazon’s documentation isn’t more up-to-date, but then again, maybe that’s what blog posts like this one are there for. If this helped, or if you’ve spotted any mistakes or inaccuracies, let me know in the comments.

Categories: Programming Tags: ,
  1. at0m
    April 30th, 2010 at 06:29 | #1

    nice tutorial,, hmm i have some question …

    why amazon need signed request ??

  2. May 8th, 2010 at 14:55 | #2

    I think they want to limit the sites using/abusing their service.

  3. at0m
    May 9th, 2010 at 09:02 | #3

    I find some problem from this script. This problem is about “&”.

    When I echo $req -> http://ecs.amazonaws.com/onca/xml?AWSAccessKeyId=xxxxxxxxxxxxx&Keywords It fine. But when I var_dump($req) -> string ‘http://ecs.amazonaws.com/onca/xml?AWSAccessKeyId=xxxxxxxxxxxx&Keywords=harry+potter& have some trouble about “&”. you can see it “amp;”

    And when I use CURL request is response operation invalid.

    How do I solve this ??

  4. May 9th, 2010 at 11:45 | #4

    It looks like you’re missing out some major parts of the script. You should have a lot more parameters than just the AWSAccessKeyId and the Keywords.

    While you’re debugging this, instead of using CURL, just visit the URL you’ve created in a web browser. The whole beauty of REST is that you can look at the results using a standard browser GET request. You should be able to find what’s going wrong that way.

  5. at0m
    May 9th, 2010 at 13:18 | #5

    From previous post I missing some my problem. Ok, This is about problem. http_build_query will use “&” instead of “&”. So, it will make problem for CURL request and return invalid response.

    I try copy from echo is ok. I copy from echo and paste in browser and it valid response. I think http_build_query is a problem with CURL request.

  6. at0m
    May 9th, 2010 at 15:57 | #6
  7. May 10th, 2010 at 12:48 | #7

    I’m glad you’ve got it sorted. Your link was mangled a bit, I’ve fixed it now.

  8. Noah
    December 17th, 2010 at 01:59 | #8


    Specifically, they want to prevent crackers from rewriting the AsssociateTag key in the GET url, thereby steering commissions from legit affiliate sites to their own coffers. A PITA, but completely necessary.

  9. October 5th, 2011 at 08:02 | #9

    I spent too much time working with the Amazon Product API and PHP. I recently found your link from stackoverflow. My code for accessing the Amazon Product API with PHP along with code to work with a number of other APIs is here:



  10. October 5th, 2011 at 09:38 | #10

    @Muskie Hey, thanks for sharing!

  11. Billy C
    August 20th, 2012 at 17:57 | #11

    Thanks for posting this. It’s the only thing I’ve read that has made any sense. I’m not familiar with PHP so I’ll keep looking for a ruby example but yours is the best I’ve seen. Much better than Amazon’s documentation. To be honest for doing something really simple it’s probably easier to scrape.

  12. December 28th, 2012 at 04:17 | #12

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    I am following tutorial examples in Pro PHP patterns and frameworks, I think: great i’m learning some stuff I can see happen with real world things!

    Then I banged in to this issue. HOW THE HELL ARE WE MEANT TO LEARN when documentation and help goes so bang left of field?!

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  14. March 14th, 2013 at 21:11 | #14


    I’m a giver. Or I am most of the time. People follow the link, at least today according to web analytics. My code is still working and running though I don’t make any money of referring people to Amazon. ;-)

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